The calendar is awesome marketing tool that is completely overlooked by most marketing professionals. We use email, we use landing pages, we use drip campaigns - but no calendar invitations or reminders.
I got an email today from Amazon AWS about their re:Invent 2017 conference. Once I saw it, I thought ... "why don't more companies send calendar invitations and reminders?".
Announcements like this are good - but how about product launches or maybe even special or flash sales. Anything timebased could be have a calendar invitation attached. So, as an example, I created this landing page, put your email in the box, and it will send you a real calendar invitation/reminder.
31Events is focused on getting your events on your customer's calendar with one click. Create your event, send an email or embed into your website. Your customer only needs to enter their email address and an invitation is on the way.