31Events is not just for invites, it can used for reminders too

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June 14, 2017
The calendar is awesome marketing tool that is completely overlooked by most marketing professionals.  We use email, we use landing pages, we use drip campaigns - but no calendar invitations or reminders.
I got an email today from Amazon AWS about their re:Invent 2017 conference. Once I saw it, I thought ... "why don't more companies send calendar invitations and reminders?".  

Announcements like this are good - but how about product launches or maybe even special or flash sales.  Anything timebased could be have a calendar invitation attached.  So, as an example, I created this landing page, put your email in the box, and it will send you a real calendar invitation/reminder.
Just think what you could do with that type of marketing tactic.

Also published on Medium.