How to integrate Calendar Invitations into Mail Chimp Email Templates

So if you think about the shear amount of “ADD to CALENDAR” for ICS downloads that are used for WEBINARS daily its staggering. Its also very inefficient. They get lost and they often don’t work.   We send a DIRECT Calendar INVITE to your customers EMAIL address inside your Mail Chimp Template.  Your customer receives a “correctly crafted” calendar invite like a good old fashion Google or Outlook Corporate invitation to a meeting. Its simple and you can insert a COUPON as a URL inside the Calendar invitation to promote attendance.  The key is that the Calendar invite goes straight to their Mobile Calendar. Since they are responding to  the “Click here to get the Calendar Invitation” CTA button – they will have a higher chance of showing up to your event.  In addition you will be able to track all customer Calendar Invite  “ACCEPTS” from the Calendar clients –  just like a corporate marketing event in your own 31 events reporting interface.  If you change anything in the invite after its sent – you do not need to send another EMAIL, since its a correctly crafted Calendar invite – and the customers Calendar Client receives an update directly to their Mobile Calendar from our API. 

If your using Mail Chimp, give us a try.  When you create your EVENT, you can use our CODE Generator to get the Code to insert into your Mail Chimp Template.  Its easy and it takes about 15 minutes.  In addition you will get rich detailed information in our reporting engine as seen below.  We guarantee you will get better turn outs to your events since the Calendar Invite splits and goes DIRECTLY to your customers Calendar CLIENT.  Regardless if they ACCEPT the event or not onto their Calendar – the INVITE will show up for the CORRECT TIME and DATE.  This will INCREASE your chances of your customer showing up to your event..  If they ACCPET the EVENT onto their Calendar – we track this in our reporting engine , just like a corporate calendaring server and they will receive all the reminders that are built into their calendaring clients. 

See this short 3 minute Video on how to Insert the Code into your Mail Chimp Template using the 31events code generator for MailChimp Call to Action buttons:

Using WordPress for sending Calendar Invitations to your Product Launch

The importance of getting calendar invitations to your customers to remind them to take action on our mobile phone is showing up as a best practice and we see this with large brands like Nintendo in this product launch with the Add to Calendar button.  In this screen shot of Nintendo Switch the product management team is attempting to get on the customers’s calendar by using the Add to Calendar button.  At 31events we have a better solution this.  How would it work in this case for a product launch using our technology?  The answer :  You would create the product launch calendar invitation in 31events , test the calendar invitation and then generate the Calendar Invite Box code with our generator and then insert the code into your WordPress page.  Total time needed – about 15 minutes.  In addition, if you wanted – you could add a special coupon as a URL inside the calendar event to help promote the attendance.  The greatest benefit of this is that you gather all those people’s email address’s along the way that have sent themselves an calendar invitation and can track them like a real B2B invite in our calendar server reporting engine. If you have any questions – please reach out to us on our DRIFT account on our site.  


See our quick Video here:

How to integrate a Constant Contact Calendar Invitation for 1 Click Registrations

We built the Email Script generator to Fast EMBED the Calendar Invite into a CALL to ACTION graphic (CTA) for a Constant Contact Email template. This allows for a “One Click” registration for fast easy signups for your events. The customer is going to get a Calendar Invitation sent directly to them when they click your CTA graphic inside you Constant Contact Template.  This is not a Downloadable ICS, it is a Calendar INVITATION. It will show up on their Calendar Desktop, Google Calendar, or Mobile Phone Calendar.  Guaranteed not to get lost since the Invitation since will be sent directly to the customers Calendar and then you can track with our reporting engine.

In addition you can add a COUPON to the calendar invitation as a URL inside the Calendar Invite.   You can use our Default Exit Landing page when clicked, which is one of our IFRAME Landing pages with a Shareable URL for the event with a Calendar invitation Modal or you can insert you own Landing Page for CTA Click through behavior after the Calendar invite is sent.  We support Mail Chimp and Exact Target as well.



See our Detailed Video Blog on how to embed a Calendar Invite into Constant Contact as a ADD TO CALENDAR Replacement below:

31Events Code Generator – Iframe 7a Splash Page Example

January 3, 2017 / Arnie McKinnis  / 
This is our example of our Calendar Invitation called IFRAME 7A.  It is designed to splash into the center of a web page.  It has the Top Banner GIF , Event Data , Subject and Coupon which we built into the invitation.  The enter your email box is for customer to receive the Calendar Invitation to this event by putting their email address into and hitting SEND THE INVITE BUTTON.  The Calendar invite goes straight to their calendar (Outlook , Google -etc) ,  since its sent from the 31events Calendar server and is NOT a ICS download.   This means we can track who requests the Calendar invitation.  The reporting engine shows REQUESTS, ACCEPTS, DECLINES and the persons email address just like a real Calendar Server.  

This can be completed in 10 minutes:

You can see it live here at our Test Site:

Also see our Video Blog posting: