Let's face it,

if it's not on your calendar, it simply doesn't exist

Our goal is to change the world on how to use calendar invite data. 6,000 Hours of AWS R&D with the calendar invite. 4800 Trials. 17 Countries.  If your an OEM, product builder, MarTech company please inquire. We are just getting started 10 years later. 

Calendar Invite ETL Automation

We "eat" calendar invite data from the calendar clients, CSV batch uploads, or calendar invite streaming data sources to send calendar invites at scale with other API's

IETF Sending, Updating and tracking

We automate the calendar invite sending to collect the RSVP receipt data and use the built in "Update" Function to send the next calendar invite for efficiency

AI and ML
for Time

We watch and learn use case patterns to generate a whole new class of algorithms based on the calendar client data behavior that has not been exploited before

Data & AnalyticS


We can gather receipt data from millions of calendar invites and store in cloud data bases for visualization and analytics that has never been done before

Curious to learn more?

Calendar Snack

Built on the 31Events Platform, where anyone can start sending REAL calendar invitations with email marketing, landing pages and more in 10 seconds

Videos & more

We have a full Youtube channel to exploring the possibilities of headless calendaring, concepts for marketing/sales, and explainer videos for using Calendar Snack

Articles & updates

We use Medium.com for articles, posts, explainer tutorials and much more - it's the easiest platform for us to get the word out to anyone

Connect with us

Updates to the system, any Calendar Snack or 31Events news, and general updates can be found on LinkedIn

Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

W. Chan Kim, Author Blue Ocean Strategy

Why we believe in "Get it on the Calendar First"

Well, guess what? That’s what we created! Because that’s where we want it too.

Your own Simple Calendar Service (SCS) in AWS.

Simple is always better ... create, send, update & count

Endless Use Cases using the Calendar IETF specification

We have been able to disassemble and reassemble the IETF calendar specification over the last 4 years by experimenting with it in our DevOps pipeline and have perfected the ability to process the calendar invite at scale across any SMTP service. The crux of the calendar specification is the ability to send, update and cancel the calendar invitation by understanding how to ETL the calendar file using a API rest service.  This process has been extended through experimentation using the Rest API’s to batch list’s and files for automation use cases for bulk invite sending and upcoming landing page generation using our API kit..  We are just getting started with 6000 Hours of R&D.

"We used Calendar Snack to create a reminder email the day before a big product launch. We had several thousand people from our email list join the created event and that lead to our launch generating over a million dollars in under one hour. We chose calendar snack because it was able to seamlessly create an event on a variety of calendar apps."
Lomi’s Launch Team on Indiegogo

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