31Events OEM Starter Kit


At 31events.com we develop messaging technology that enables the RSVP calendar interface within email clients to track the responses of the individual event. The technology can be used for all kinds of use cases for time-based events across vertical markets.   

This gives every marketer the ability to communicate directly with a customer’s calendar. When a calendar invite is sent, it is correctly displayed in the message body to be read in the correct client format for webinars, promotions and attachments such as coupons. 




The Calendar Snack package has been designed for marketing agencies and software OEM’s that want to add value through the ability to send and track calendar invites in an easy way by integrating them into call to action campaigns with a managed service.  The web service supports calendar message building, message sending and RSVP’s return receipt reporting.

The calendar invites can be emdedded into web pages and popular email packages like Mail Chimp using the code generator. The calendar invite data is available in a reporting interface for all RSVP’s providing granular details for your marketing campaigns.

Example of the Event Summary.




The components of the messaging solution are using Amazon Web Services S3, SES, Dynamo DB, SNS and API gateway to process the calendar invites with our custom developed proprietary Lambda functions.   The solution design is “Headless”.  This means you have no Create, Read, Update, and Delete or (CRUD) for the Calendar Invites. The customer sends you an calendar invite off their native calendar client to your branded domain email address. That message is sent to us and we re – generate a packaged calendar invite complete with instructions on how to use and test the calendar event with details of the code embed for web pages and email call to action embeds.  Once that process is complete – which just takes a few seconds to complete, we sent a confirmation email to the event organizer from the Calendar Invitation with all the details.  

Example of the event confirmation email once the customer sent us a Calendar Invite below.



The calendar event payload includes Snack Summary, Invitee Details, Get Code and Send a Test that are auto generated each time by our web service by sending an email to your domain address mail box setup to process the Calendar Snacks.




We generate code for each calendar event which is packaged into the Calendar Snack payload.  

Example of the GET CODE feature for calendar invite web page embed. 



Example of the GET CODE feature for Mail Chimp embed.


Send a Test feature is included into each CalenderSnack email for a quick review.  If you don’t like it after testing the calendar invite, then you can adjust your event on your native calendar client and send another request to get a Calendar Snack.  Simple and easy for the marketeer and software OEM to integrate as a service. 
 



The entire solution delivery can be rolled out in less than 1 week under your AWS account with your branded domain. We can also manage the solution for you if you don’t have the resources. 

For details on how easy solution can be packaged see CalendarSnack.com and check out the detailed documentation here.  If you have any questions or need a quote please contact us on Drift @ 31events.com. 

Calendar Snack Documentation

CalendarSnack Mail Chimp CTA released


We just released the Support for MailChimp Integration. You take the code from our Calendar Snack page by clicking the code button and embed that into your Call to action for one click Calendar Invite signup from your email campaign and we track that for you in the Calendar snack report.   This is designed to be free for you to use for any promotion.  1 Click Calendar Invitations in Web and Email embeds in less than 3 minutes!

Calendar Snack Reporting Bar Update

September 15, 2018 / Greg Hanchin  /  Uncategorized

Arnie just added some key fucntionality to the Calendar Snack Detail page.  The active buttons now work from the Calendar Snack reporting page when you add us or “Invite us” to your Calendar event off your personal calendar like Google, Outlook or Apple native calendar.  The buttons are Snack Summary, Invitee Details, Get Code for Email CTA – MailChimp- (Others coming soon), Send a Test to your self Web CTA Form, and Documentation.  

Calendar Snack Per Event Reporting in 30 Seconds




Arnie has updated the front end now to include an auto generated report URL landing page for the Calendar Snack that is sent with the introduction email when you invite us to your event off your Google Calendar.  Its simple.  Step One – Invite us off your Google Calendar. Step Two – You will receive an auto generated email from our AutoBot (Named Cooper), and the email will have your Calendar Reporting URL in it. Follow the directions and you will be monitoring your event in 30 seconds,   PDF Calendar Snacks.




HeadLess Calendar Server Pitch Deck for RSVP tracking

August 25, 2018 / Greg Hanchin  /  Uncategorized

Hi.  We just finished up our PPT Pitch Deck.  I thought I would get it out over the weekend. 

CalendarSnack.com DIY Web Form Video’s Released

( Thanks Arnie for the Cool Banner – BTW ) .


We launched just a few days ago and are receiving good feedback.  We are working on the the various embedded Modals for Web page insertion to be auto generated.   We have to figure out the hard stuff first and have been busting down the Calendar Clients into smaller pieces using ERE’s and Lambda’s to help accomplish the complicated tasks of the various clients to use calendar create and calendar consumption persona’s for the various devices.  

In addition we did a recap this weekend of our beta release with some You Tube Video’s that can be found on the CalendarSnack.com site here.   This series is focused on how to build out your own Web Form in Word Press and insert the CalendarSnack Event code into a Calendar invitation form for self enabled invitations off any web property to amp up your attendance.  The form allows a customer to send a calendar invite directly to their calendar and we track that for each one off event for the marketeer providing rich detailed big data of the event. 

Check out the Videos here: 


Calendar Snack Videos

Cooper the Calendar Robot

August 15, 2018 / Greg Hanchin  /  Uncategorized
We have been working with this robot for about 7 years in concept.  I have used it for a couple other ventures for fun and I thought I would bring it back here. It was named after another Cooper we know.  Welcome Cooper the Calendar Robot to the 31 events team.  

AWS Beta Release of 31events Calendar Server Quick Start Guide

August 9, 2018 / Greg Hanchin  /  Uncategorized
So every marketeer needs their own Calendar server for tracking of calendar invitations for one off events..  Arnie released the quick-start guide with detailed workflow on CalendarSnack.com. The setup is about 8 minutes the first time using your own google calendar client. We are working on Outlook as a calendar creation tool and are close for release in less than 30 days.   If you have questions – please hit the Drift agent on 31events.com and we will get back to you. For more on the detailed documentation please see here.


Beta – August 10th, 2018

2018 Calendar Client Support for Headless Calendar creation

July 31, 2018 / Greg Hanchin  /  Uncategorized
Ok – Arnie developed this for some quick dialog internally and I thought I would share with you.  We have the Google Client for the Calendar working as a creation for events.  We consume the Google Calendar invitation when you send it to our prepared email address – and re construct it (yeah I know – murder you say)  and prepare it for a send based on the Scheduling request in the IETF specification  to make the Calendar Client “POP” in the interface and ask you if your are a Y, N or a Maybe for the Web embedded form off your website .  See below of the support list for beta. We track all of this on the back with our Calendar Reporting engine.  Note this address in the Calendar Snack page will be updated on August 10th or before with the correct live address.

Get Your Snack



Live 31events reporting review on Calendar Snacks

Hello.  We just published this preview today. Shows a quick view of our technology and how our Calendar reporting engine works on a per event basis.  See here on You tube.