YOUR webinar is not on THEIR calendar.
I’m going to show you how easy it is to add a calendar invitation for your event to your MailChimp email marketing campaign with 31Events. Once you’ve done it three times, you’ll be able to do this in less than 5 minutes. It really is that easy.
Creating an invite for your event, in this case, let’s say a webinar is simple. Just enter the webinar information into the form (at this point, don’t worry about adding invitation enhancements, like graphics), enter at least one email address to test the event, and press SAVE.
On either the Event Details page or the ALL EVENTS page, press the Rocket icon button to Publish your event. This allows us to get the email code for MailChimp. It also allows you to “test” the calendar event prior to including it into your MailChimp email marketing campaign for your webinar.
The best practice for webinar email marketing is to forward someone to a page with more information about your webinar, usually a registration page. We will need the URL for that landing page for 31Events.
Your newly created event is now in the Published Events section. Look for the Email Landing Page button icon, press it, and a window will popup. Make sure Option One is selection (our default is Option 2), page in your landing page URL into the second text box (naming it is optional).
Your newly created event is now in the Published Events section. Look for the Code icon button, press it, and look for the Email tab. The first section is MailChimp, we want to copy the first code block. Just click anywhere within that box and it will copied to your clipboard.
The final step is completed within MailChimp. Create your webinar email marketing campaign just like you would normally. The only difference will be, instead of adding your webinar landing page link, you’ll add the link created within 31Events.
At this point, I usually test the email to make sure it does exactly what I expect. In this case, once you click on the CTA, you should be forwarded to the webinar landing page. The difference being, they will also receive an event invitation in their inbox (and land on their calendar also).
That’s it. Those five steps.
When someone clicks your CTA (graphic, link, button) with the 31Events URL they will get a calendar invitation without the need to “save” or “download”. Your customers (and prospective customers) don’t need to do anything else.
I guess the big question for you is this … are you willing to give it a try? See if it works for your MailChimp and webinar marketing campaigns?
Register for an account, do a split test and see if it works for you. If it does, you’ll see your attendance go up, if not, then you’re only out a few minutes testing.
Over the past couple weeks, I’ve gotten over 30 webinar related emails. All of these people want me to come to their webinar, some for learning, others to tell me about some new feature — but all with the expressed goal of (1) notifying me about their webinar and (2) getting me to click their CTA.
The process for all are very similar — it’s a tried and true flow:
Step 1: Email Notification
Step 2: Tell me When and Where (for webinar it’s online obviously)
Step 3: Clear call to action — click a link or button
Step 4: Go to some type of landing page
Step 5: Enter my information (some what your whole life story, others just an email)
Step 6: Get another email with webinar details, and in some cases (a little more than half the time), some way to “save” the webinar information to my calendar.
The flow deviates a slightly, but not much. In the end, most market flows include the “save” or “download” to calendar.
My Question for YOU … have you tested it. Do you know if it works? Does it work across all email clients, for a desktop or a phone?
We take for granted that tiny piece of the puzzle has been solved. You email works. Your landing page works. Your registration process works. So why wouldn’t the calendar piece work too?
I’m here to tell you that it’s not solved. I’ve personally tested hundreds of invites, for multiple end clients — and in the majority of cases, that “SAVE” to calendar never saved anything to my calendar. And since I (the webinar invitee), believes it is on my calendar, I don’t give it another thought — until it’s a day after, and I think “I really meant to attend that one, but I never go the reminder”.
There is a different way — and that’s just sending a calendar invitation once someone clicks on your email CTA. One that actually is received as a calendar invitation, no additional action required. It’s just on the calendar.
If you’d like to see that in action, just register for a free account with 31Events and test it for yourself. That’s really the best way to see the difference.
We’ve made some big changes to 31Events over the past few months, and today marks the day where we move from that “cool little side project” to full blown Product & Service.
Part of that is putting a price to the service – and for now, we want to make it an easy decision to get started with our simple $10 per month price.
Simple – because, it’s purely month-to-month pricing. You want try it out, pay for a month, use it all you want, and if it doesn’t help, cancel it before the next billing period. Easy and simple.
And we believe you get lots of value for that $10, you can …
– create unlimited invitations
– you can get the only opt-in box on the market today that sends a live calendar invitation
– you can easily copy the generated link code and use it in your email marketing campaigns on MailChimp, ConstantContact or ExactTarget.
– we give over 20 pre-built modals (widgets) to embed in your website through industry standard iFrame
– we give you the ability to add a coupon to a calendar invitation (no one does that)
– we provide you live reporting on who has received, accepted or declined your invitation (you can’t get that information with anyone else’s Add to Calendar button)
– and finally, we are building out a library of really cool things you can do once you start using the Calendar as a marketing tool
All in all, $10 is a bargain, you’re ROI will be through the roof – with payback with your first event. You’ll be amazed at how efficient the calendar is as a marketing tool, with built in drip-marketing capabilities, automatic email + calendar invitation, and just being able to communicate your time-based events in the only place people manage their time – the Calendar.
If you have questions, we’re easy to reach. Just send them along. We love talking about this stuff.
Well, this weekend, I was playing around with Codepen.io and found the coolest button ever – you mouse over and it flips down. I thought, it would be the coolest thing to use it to popup one of our opt-in calendar modals. Check it out below …
I also decided to do a version that is a bit more mobile friendly over at JSFiddle.net … here’s the link.
And finally, click on the screen cap below for a landing page view (without all the distractions around it).
Feel free to grab the code, or fork it and create your own version. We love to see new designs, so if you do something really cool, put the link in the comments so we can check it out!
Startups are tough, anyone that has done it, knows how it’s the details and little things that seem to take the longest to get done. One of the things Greg and I have had on our “to do” list for a while, is creating a real User Guide for 31Events. It’s one of those “requirements” things, because we can’t walk everyone through the interface, and with anything new, it’s really easy to give up.
So, I just wanted to put quick post, letting you know we have our first version of the User Guide up, along with Quick Start guide.
Check it out, and give us your feedback. Also, check out Greg’s posts on using 31Events and MailChimp (ConstantContact or ExactTarget). Email is a very important part of your marketing – why no look at integrating direct calendar invitations.
So if you think about the shear amount of “ADD to CALENDAR” for ICS downloads that are used for WEBINARS daily its staggering. Its also very inefficient. They get lost and they often don’t work. We send a DIRECT Calendar INVITE to your customers EMAIL address inside your Mail Chimp Template. Your customer receives a “correctly crafted” calendar invite like a good old fashion Google or Outlook Corporate invitation to a meeting. Its simple and you can insert a COUPON as a URL inside the Calendar invitation to promote attendance. The key is that the Calendar invite goes straight to their Mobile Calendar. Since they are responding to the “Click here to get the Calendar Invitation” CTA button – they will have a higher chance of showing up to your event. In addition you will be able to track all customer Calendar Invite “ACCEPTS” from the Calendar clients – just like a corporate marketing event in your own 31 events reporting interface. If you change anything in the invite after its sent – you do not need to send another EMAIL, since its a correctly crafted Calendar invite – and the customers Calendar Client receives an update directly to their Mobile Calendar from our API.
If your using Mail Chimp, give us a try. When you create your EVENT, you can use our CODE Generator to get the Code to insert into your Mail Chimp Template. Its easy and it takes about 15 minutes. In addition you will get rich detailed information in our reporting engine as seen below. We guarantee you will get better turn outs to your events since the Calendar Invite splits and goes DIRECTLY to your customers Calendar CLIENT. Regardless if they ACCEPT the event or not onto their Calendar – the INVITE will show up for the CORRECT TIME and DATE. This will INCREASE your chances of your customer showing up to your event.. If they ACCPET the EVENT onto their Calendar – we track this in our reporting engine , just like a corporate calendaring server and they will receive all the reminders that are built into their calendaring clients.
See this short 3 minute Video on how to Insert the Code into your Mail Chimp Template using the 31events code generator for MailChimp Call to Action buttons: