Mail Chimp RSVP Part 2

As we wrap up the year we wanted to finish with a format we have been testing. Its a 1 Minute Video from our YouTube Channel, a detailed Screen Shot guide and a PDF Workbook for you.  We are working on an OEM playbook and this should be completed in the next week. Happy New year! 

Using Mail Chimp for 1 Click Calendar Invite

As we wrap us this year, we are getting ready to release our production product.  Here is a quick snap shot of our MailChimp RSVP calendar invite tracking.  See steps here, along with video and PDF guide. Happy Holidays from the team here at! 

MailChimp RSVP for Calendar Invites
MailChimp RSVP for Calendar Invites
MailChimp RSVP for Calendar Invites
MailChimp RSVP for Calendar Invites

31events announces bulk calendar Invite sending with RSVP tracking

So here is the use case.  You have tried a Calendar Snack. You like it and you say wouldn’t be cool if I could upload an email list to send calendar invites to people that want to get direct Calendar invitations from me so I can track the RSVP’s?  (Today we support CTA’s in web embeds and in Email vendors like MailChimp and 20+ others. ) 

We are working on this for our next build for January 2019 release. 

So you create a calendar invite on your calendar client of choice – Google, Outlook or Yahoo and just invite us to your event with this email address ->< .  You will then receive your calendar snack email with all the information in it, including how to bulk upload a small email list for direct calendaring sending and RSVP tracking.  Once you upload the list you will be able to review and confirm the send.

That’s it! – Super simple!  In the mean time give us a try by just adding us to your calendar event.

January 2019 will include the Calendar Upload Box

See the RSVP details below that we generate for each event.

31Events OEM Starter Kit

At we develop messaging technology that enables the RSVP calendar interface within email clients to track the responses of the individual event. The technology can be used for all kinds of use cases for time-based events across vertical markets.   

This gives every marketer the ability to communicate directly with a customer’s calendar. When a calendar invite is sent, it is correctly displayed in the message body to be read in the correct client format for webinars, promotions and attachments such as coupons. 

The Calendar Snack package has been designed for marketing agencies and software OEM’s that want to add value through the ability to send and track calendar invites in an easy way by integrating them into call to action campaigns with a managed service.  The web service supports calendar message building, message sending and RSVP’s return receipt reporting.

The calendar invites can be emdedded into web pages and popular email packages like Mail Chimp using the code generator. The calendar invite data is available in a reporting interface for all RSVP’s providing granular details for your marketing campaigns.

Example of the Event Summary.

The components of the messaging solution are using Amazon Web Services S3, SES, Dynamo DB, SNS and API gateway to process the calendar invites with our custom developed proprietary Lambda functions.   The solution design is “Headless”.  This means you have no Create, Read, Update, and Delete or (CRUD) for the Calendar Invites. The customer sends you an calendar invite off their native calendar client to your branded domain email address. That message is sent to us and we re – generate a packaged calendar invite complete with instructions on how to use and test the calendar event with details of the code embed for web pages and email call to action embeds.  Once that process is complete – which just takes a few seconds to complete, we sent a confirmation email to the event organizer from the Calendar Invitation with all the details.  

Example of the event confirmation email once the customer sent us a Calendar Invite below.

The calendar event payload includes Snack Summary, Invitee Details, Get Code and Send a Test that are auto generated each time by our web service by sending an email to your domain address mail box setup to process the Calendar Snacks.

We generate code for each calendar event which is packaged into the Calendar Snack payload.  

Example of the GET CODE feature for calendar invite web page embed. 

Example of the GET CODE feature for Mail Chimp embed.

Send a Test feature is included into each CalenderSnack email for a quick review.  If you don’t like it after testing the calendar invite, then you can adjust your event on your native calendar client and send another request to get a Calendar Snack.  Simple and easy for the marketeer and software OEM to integrate as a service. 

The entire solution delivery can be rolled out in less than 1 week under your AWS account with your branded domain. We can also manage the solution for you if you don’t have the resources. 

For details on how easy solution can be packaged see and check out the detailed documentation here.  If you have any questions or need a quote please contact us on Drift @ 

Calendar Snack Documentation

Marketing & the Calendar —  should be best friends

September 21, 2018 / Arnie McKinnis  / 

Here’s the punchline (in case you don’t really want to read the whole thing) …

If your time-limited marketing campaign is not on THEIR calendar, it doesn’t exist.

Now the story …

About two years ago, I reconnected with a friend from my past (we had worked together and later I worked for him at his company). He started telling me about this idea he had developed into an app — it sent calendar invitations for events (like webinars or seminars) and for time-limited sales offers (like coupons).

At first, it didn’t really sink in what he was telling me. Hell, people had been inviting me to webinars for the last decade, and I had managed webinars and training events (along with setting up registration) and all those things had just worked.

Or had it?

He just asked me to think about the process, just for webinars. And I started listing all the things I had to do to get a webinar up and running — the task list can get extremely detailed, but at a high level, it goes like this

  1. Set the date
  2. Set the subject
  3. Create the material
  4. Determine how to get the word out (email with online registration)
  5. Practice
  6. Show up and present

He wasn’t looking the solve the whole problem, just the “Get The Word Out” problem — which is tied to all sorts of numbers, and filters, and dynamics — Like CTAs, Click-through, Registration, Multiple Clicks and Tracking, Open Rates, etc. and so on. There’s lots of numbers to help track what’s happened within that flow of “Get The Word Out”.

In general — all marketers know there is some level of resistance at every step of the way, and our job is to (a) create some level of interest to (b) break through as much resistance as possible. It all comes down to some simple things we are asking our wonderful customers and prospects to do … like …

  • Open an email
  • Click on a link
  • Land on your registration page
  • Fill in a form with their “vital” information
  • Receive another email about the webinar
  • Read that second email
  • Save something to their calendar
  • Show up
  • Stay to the end

That’s really a lot to ask, in a simple process where they know (and we know) our informational webinar is really a way to sell them something. It’s all a “wink, wink, nod, nod” thing between everyone.

But the question I have to you is …

Did they really get it on their calendar?

I’m going to let you in on a dirty little secret, the Calendar is not easy — email is easy — and the mere fact you believe that you emailed a calendar invitation, doesn’t mean you really did. I have tested over 20 email/calendar clients over the past two years, and most fail. The email shows up, but the calendar part doesn’t really work. That’s why, most emails that include anything to do with the calendar have a little bar (similar to the picture below) that is supposed to be easy for the Invitee, but doesn’t work most of the time.

typical add or save to calendar bar used in email

Now I get it. Most of us in marketing are worried about other things — like getting the content right, not the “flow” and if everything works properly. We leave that to the marketing ops folks to work out. Hell, your martech tools should handle that without any problems at all — that’s why you pay them money every month, to handle the minutia inside that involved flow. You have a presentation to create, presenters to prep and the show to put on.

Here’s the problem …

No Webinar vendor does it right

No Email Service Provider does it right

No Marketing Automation company does it right

No Landing Page company does it right

In fact, unless you are fairly technical, understand both email, webpage, and calendar technology — along with how to both “ingest” and “build” a well formatted calendar invitation — you won’t get it right either. As I stated earlier, it’s really hard.

I’m not hear to tell you we have all the answers, but what I can tell you is that we’ve thought through lots of the problems. But the first thing we did was figure out how to send a Well-Formatted Calendar Invitation. One that would work for 90%+ of the market (including desktop and mobile calendar clients). That’s one of the hardest things to accomplish — and we are at about 80% today, well on our way to over 90%.

Second, why not just send a calendar invitation? If you send an email, you know the hardest thing to get is a CLICK on your CTA. Why waste it — send a calendar invitation on that click. If you want registration, then land them on the registration page, but they may or may not register. Send them a calendar invitation anyway.

Next — right now you have ZERO tracking on the invitations sent. Remember, the calendar is a bit different. There are three actions someone can take on the calendar invitation — Accept, Decline, and Tentative — or they can decide to take no action (but the event is on their calendar, unless they delete or decline it). But you have ZERO insight into those actions. You are acting out of complete blindness as to the “intent” of those people who have been sent an invitation.

The last thing that is a complete pain in the ass, is having to “create” something — basically going to an online tool and adding information that you have probably entered about a dozen times into some other tool.

What if all that could change?

Here’s the difference — and you have to think about it a bit differently too …

calendar snack create process

The first thing we did was decide to get completely rid of the CREATE part. Literally, if you already have your webinar on your calendar, just invite us (we take care of the rest).

Second, we immediately send you a “Summary” page — that way you can test it right away. See if it works. We want you testing it right away.

Third, we give you a simple link for your MailChimp campaign, or a simple iFrame for you webpage. You can design around those as much or as little as you want. We didn’t want to get into designing your campaigns, just sending a calendar invite.

Fourth, we give you the results. How you sent, actions taken, and the ability to download a simple spreadsheet with name, email and last status of the invitees.

It’s your data, and you get to have all of it available. You want to upload that list to special mailing list — do it. Or include it in your sales force automation — it’s yours.

We wanted to create something that would end up taking you a few minutes, but provide you with information and data you never had before.

We’re still in beta, so there are a few kinks being worked out, but in general, it works. It is almost effortless once you start using it, but if done right, it’s extremely powerful.

All you have to do is go to …. and follow the simple instructions. Test it for yourself.

Our goal is getting your time-based marketing on their calendar — and making it exist!

That’s it — nothing works like convincing yourself. And don’t worry, right now, it’s 100% free to use — and if you use it, come back here and let me know how it worked.

CalendarSnack Mail Chimp CTA released

We just released the Support for MailChimp Integration. You take the code from our Calendar Snack page by clicking the code button and embed that into your Call to action for one click Calendar Invite signup from your email campaign and we track that for you in the Calendar snack report.   This is designed to be free for you to use for any promotion.  1 Click Calendar Invitations in Web and Email embeds in less than 3 minutes!

Calendar Snack Reporting Bar Update

September 15, 2018 / Greg Hanchin  /  Uncategorized

Arnie just added some key fucntionality to the Calendar Snack Detail page.  The active buttons now work from the Calendar Snack reporting page when you add us or “Invite us” to your Calendar event off your personal calendar like Google, Outlook or Apple native calendar.  The buttons are Snack Summary, Invitee Details, Get Code for Email CTA – MailChimp- (Others coming soon), Send a Test to your self Web CTA Form, and Documentation.  

Calendar Snack Per Event Reporting in 30 Seconds

Arnie has updated the front end now to include an auto generated report URL landing page for the Calendar Snack that is sent with the introduction email when you invite us to your event off your Google Calendar.  Its simple.  Step One – Invite us off your Google Calendar. Step Two – You will receive an auto generated email from our AutoBot (Named Cooper), and the email will have your Calendar Reporting URL in it. Follow the directions and you will be monitoring your event in 30 seconds,   PDF Calendar Snacks.

HeadLess Calendar Server Pitch Deck for RSVP tracking

August 25, 2018 / Greg Hanchin  /  Uncategorized

Hi.  We just finished up our PPT Pitch Deck.  I thought I would get it out over the weekend. DIY Web Form Video’s Released

( Thanks Arnie for the Cool Banner – BTW ) .

We launched just a few days ago and are receiving good feedback.  We are working on the the various embedded Modals for Web page insertion to be auto generated.   We have to figure out the hard stuff first and have been busting down the Calendar Clients into smaller pieces using ERE’s and Lambda’s to help accomplish the complicated tasks of the various clients to use calendar create and calendar consumption persona’s for the various devices.  

In addition we did a recap this weekend of our beta release with some You Tube Video’s that can be found on the site here.   This series is focused on how to build out your own Web Form in Word Press and insert the CalendarSnack Event code into a Calendar invitation form for self enabled invitations off any web property to amp up your attendance.  The form allows a customer to send a calendar invite directly to their calendar and we track that for each one off event for the marketeer providing rich detailed big data of the event. 

Check out the Videos here: 

Calendar Snack Videos