31Events OEM Starter Kit


At 31events.com we develop messaging technology that enables the RSVP calendar interface within email clients to track the responses of the individual event. The technology can be used for all kinds of use cases for time-based events across vertical markets.   

This gives every marketer the ability to communicate directly with a customer’s calendar. When a calendar invite is sent, it is correctly displayed in the message body to be read in the correct client format for webinars, promotions and attachments such as coupons. 




The Calendar Snack package has been designed for marketing agencies and software OEM’s that want to add value through the ability to send and track calendar invites in an easy way by integrating them into call to action campaigns with a managed service.  The web service supports calendar message building, message sending and RSVP’s return receipt reporting.

The calendar invites can be emdedded into web pages and popular email packages like Mail Chimp using the code generator. The calendar invite data is available in a reporting interface for all RSVP’s providing granular details for your marketing campaigns.

Example of the Event Summary.




The components of the messaging solution are using Amazon Web Services S3, SES, Dynamo DB, SNS and API gateway to process the calendar invites with our custom developed proprietary Lambda functions.   The solution design is “Headless”.  This means you have no Create, Read, Update, and Delete or (CRUD) for the Calendar Invites. The customer sends you an calendar invite off their native calendar client to your branded domain email address. That message is sent to us and we re – generate a packaged calendar invite complete with instructions on how to use and test the calendar event with details of the code embed for web pages and email call to action embeds.  Once that process is complete – which just takes a few seconds to complete, we sent a confirmation email to the event organizer from the Calendar Invitation with all the details.  

Example of the event confirmation email once the customer sent us a Calendar Invite below.



The calendar event payload includes Snack Summary, Invitee Details, Get Code and Send a Test that are auto generated each time by our web service by sending an email to your domain address mail box setup to process the Calendar Snacks.




We generate code for each calendar event which is packaged into the Calendar Snack payload.  

Example of the GET CODE feature for calendar invite web page embed. 



Example of the GET CODE feature for Mail Chimp embed.


Send a Test feature is included into each CalenderSnack email for a quick review.  If you don’t like it after testing the calendar invite, then you can adjust your event on your native calendar client and send another request to get a Calendar Snack.  Simple and easy for the marketeer and software OEM to integrate as a service. 
 



The entire solution delivery can be rolled out in less than 1 week under your AWS account with your branded domain. We can also manage the solution for you if you don’t have the resources. 

For details on how easy solution can be packaged see CalendarSnack.com and check out the detailed documentation here.  If you have any questions or need a quote please contact us on Drift @ 31events.com. 

Calendar Snack Documentation

Calendar Snack Per Event Reporting in 30 Seconds




Arnie has updated the front end now to include an auto generated report URL landing page for the Calendar Snack that is sent with the introduction email when you invite us to your event off your Google Calendar.  Its simple.  Step One – Invite us off your Google Calendar. Step Two – You will receive an auto generated email from our AutoBot (Named Cooper), and the email will have your Calendar Reporting URL in it. Follow the directions and you will be monitoring your event in 30 seconds,   PDF Calendar Snacks.




CalendarSnack.com DIY Web Form Video’s Released

( Thanks Arnie for the Cool Banner – BTW ) .


We launched just a few days ago and are receiving good feedback.  We are working on the the various embedded Modals for Web page insertion to be auto generated.   We have to figure out the hard stuff first and have been busting down the Calendar Clients into smaller pieces using ERE’s and Lambda’s to help accomplish the complicated tasks of the various clients to use calendar create and calendar consumption persona’s for the various devices.  

In addition we did a recap this weekend of our beta release with some You Tube Video’s that can be found on the CalendarSnack.com site here.   This series is focused on how to build out your own Web Form in Word Press and insert the CalendarSnack Event code into a Calendar invitation form for self enabled invitations off any web property to amp up your attendance.  The form allows a customer to send a calendar invite directly to their calendar and we track that for each one off event for the marketeer providing rich detailed big data of the event. 

Check out the Videos here: 


Calendar Snack Videos

Calendar Snack Preview Details

Hello – I thought I would get out a quick post and give you and update as of July 15.  We completed numerous hurdles this weekend. We have cemented some repeatable install approaches that take less then 5 minutes to get rich reporting working for your calendar invite.  See here to download the preview calendarsnack.com debrief. We will be be launching soon!


Let me see a raise of hands, how many of you ….

December 8, 2016 / Arnie McKinnis  / 

…use Email as a marketing tool?  My estimate is that 100% of all marketing professionals use email in their campaigns. Based upon some numbers, from 2015, the email market is huge … 

Like 8 trillion emails a year huge. Like 200B mobile phones huge. Like multi-hundred-millions-in revenue for companies such Mailchimp, ConstantContact, SendGrid huge.

Now, let me ask you another question – and please show those hands again – how many of you have gone to the effort of crafting DRIP campaigns?  (and if you don’t know what a drip campaign is, then you don’t really do them, so please take down your hand).

Drip email campaigns are crafted, the are (were) born from a requirement to create “touches”, which is the holy grail of marketing and demand generation.  We (as marketers) are forced to think how to create demand from the 8 or less seconds we have with any single consumer of our product.  That bull rider and you  have the same problem – stay on the beast for 8 seconds or lose.  At least when we lose, no bones are broken, but careers are built on that 8 seconds – yours, mine, and that brilliant 13 year old trying to become a Youtube sensation.

Now, since I know you use email in your marketing campaigns. And some of you have jumped into drip marketing to create multiple touches, the next question is this (and it’s a big one, and yes, show me your hands if you do this)…

How many of you use the Calendar as a way to “hook” that attention deprived prospect or customer?  Now be honest here, and having a “save to calendar” or doing calendar sync doesn’t count.  Because here’s the difference:

One Event is all your customers can think about at a time.  Which means that ONE event is the key to success.  And since your customers are like every other customer out there in the world, you have 8 seconds and ONE CLICK to get it right.  I would guess, almost 100% are wasting that one click sending one more email (or a series of emails) or spamming their calendar with 100s of events (not the one they are interested in).  And you still don’t know if they have it on their calendar!!

Here’s the difference … 31Events is all about getting that ONE Event, on your customer’s calendar, in ONE click.  And once it’s there, you can talk to them based upon that single action.

If they accepted, you can reward them.  If they declined, you can ask why.  If it’s just sitting there doing nothing, ask them to do something, and provide an incentive to do it.  What you can’t do, once you have that information, is ignore it.  

But, while you’re stuck in the world of Email Marketing, worried about open rates and click through rates and all the other interesting little data points of email, you will start losing market share to someone else, that came out of nowhere, that is actually getting their marketing campaigns on someone’s calendar, and talking to them like human beings, instead of screaming at them through mass emailing bullhorns from your prominently positioned soapbox  –  because you have no clue about their intent with your event.

That’s the punch line – I’d love to chat more about it.  We have spent years, perfecting a solution that jumps beyond the “manufactured” touches of email, and starts marketing to the only real non-renewable resource, TIME.  

1 Click to get Calendar Invites in Constant Contact, MailChimp, Exact Target

November 26, 2016 / Arnie McKinnis  / 

2018 – Update – I left this post in here.  We are now using AWS and getting ready to release the way we are doing calendar invites under our new “HeadLess Calendar” Interface.  That is using your Calender client on your Mobile Phone or LaptopWe have been working hard on trying to keep this simple. A One Click Call to Action Button.  We are still doing Call to action for Web and Email. 

Here is the workflow with our code in an Email Template for MailChimp, Constant Contact or Exact Target. 

Was it hard to do?

 No- takes about 10 minutes to generate the code for the calendar invite and test.

What do your customers get?– A one click Call to Action button to a webinar, event or promotion. You can include coupons if you want in the Calendar Invite, Address for google maps integration, web conference call information – etc, and use all the great reminders of the native Calendar specification for the Mobile phone to make sure they attend. 

What do you get?–Better signup responses because its on their calendar, better per event tracking and reporting. 

Your Call to Action – Get and account and give it a try. 


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