We just released 2.1 of our Big Data solution designed for digital marketing OEM’s. You can use it for free to create and promote your events by sending real calendar invites to track RSVP’s from your customer’s Google and Outlook calendar clients.
Just create a calendar invite in your Google or Outlook calendar and invite us to your event with this email address: firstname.lastname@example.org. We will send you a CalendarSnack notification email with all the information needed to get started.
In 5 seconds I created a CalendarSnack and received the Calendar Code for Web Site Embeds, MailChimp Call to Action Embed, a Calendar Landing Sign up Page and instructions on how to send direct Calendar Invites for the event using a subscribe email address. All of these sending options track Calendar Invite RSVP’s for the event in the CalendarSnack reporting engine.
If you are an OEM and purchase the service provider edition you will have the ability to view the event analytics of the all the RSVP’s for the calendar events in your domain. We can customize this for your brand with whatever domain you want to use for RSVP communications.
This is a completely headless and serverless design. All built on a AWS stack so we can get you up and running in 30 minutes in your AWS account.
There are 100’s of use cases for OEM email marketing platforms and major brands using our technology. As of this blog posting there are 5 Billion mobile phones that have a calendar application onboard. That’s a lot of opportunity to promote and track RSVP’s for your events. You can get the PDF workbook version here for offline. Click Here.
As we wrap us this year, we are getting ready to release our production product. Here is a quick snap shot of our MailChimp RSVP calendar invite tracking. See steps here, along with video and PDF guide. Happy Holidays from the team here at 31events.com!
Hello – I thought I would get out a quick post and give you and update as of July 15. We completed numerous hurdles this weekend. We have cemented some repeatable install approaches that take less then 5 minutes to get rich reporting working for your calendar invite. See here to download the preview calendarsnack.com debrief. We will be be launching soon!
…use Email as a marketing tool? My estimate is that 100% of all marketing professionals use email in their campaigns. Based upon some numbers, from 2015, the email market is huge …
Like 8 trillion emails a year huge. Like 200B mobile phones huge. Like multi-hundred-millions-in revenue for companies such Mailchimp, ConstantContact, SendGrid huge.
Now, let me ask you another question – and please show those hands again – how many of you have gone to the effort of crafting DRIP campaigns? (and if you don’t know what a drip campaign is, then you don’t really do them, so please take down your hand).
Drip email campaigns are crafted, the are (were) born from a requirement to create “touches”, which is the holy grail of marketing and demand generation. We (as marketers) are forced to think how to create demand from the 8 or less seconds we have with any single consumer of our product. That bull rider and you have the same problem – stay on the beast for 8 seconds or lose. At least when we lose, no bones are broken, but careers are built on that 8 seconds – yours, mine, and that brilliant 13 year old trying to become a Youtube sensation.
Now, since I know you use email in your marketing campaigns. And some of you have jumped into drip marketing to create multiple touches, the next question is this (and it’s a big one, and yes, show me your hands if you do this)…
How many of you use the Calendar as a way to “hook” that attention deprived prospect or customer? Now be honest here, and having a “save to calendar” or doing calendar sync doesn’t count. Because here’s the difference:
One Event is all your customers can think about at a time. Which means that ONE event is the key to success. And since your customers are like every other customer out there in the world, you have 8 seconds and ONE CLICK to get it right. I would guess, almost 100% are wasting that one click sending one more email (or a series of emails) or spamming their calendar with 100s of events (not the one they are interested in). And you still don’t know if they have it on their calendar!!
Here’s the difference … 31Events is all about getting that ONE Event, on your customer’s calendar, in ONE click. And once it’s there, you can talk to them based upon that single action.
If they accepted, you can reward them. If they declined, you can ask why. If it’s just sitting there doing nothing, ask them to do something, and provide an incentive to do it. What you can’t do, once you have that information, is ignore it.
But, while you’re stuck in the world of Email Marketing, worried about open rates and click through rates and all the other interesting little data points of email, you will start losing market share to someone else, that came out of nowhere, that is actually getting their marketing campaigns on someone’s calendar, and talking to them like human beings, instead of screaming at them through mass emailing bullhorns from your prominently positioned soapbox – because you have no clue about their intent with your event.
That’s the punch line – I’d love to chat more about it. We have spent years, perfecting a solution that jumps beyond the “manufactured” touches of email, and starts marketing to the only real non-renewable resource, TIME.