We launched just a few days ago and are receiving good feedback.  We are working on the the various embedded Modals for Web page insertion to be auto generated.   We have to figure out the hard stuff first and have been busting down the Calendar Clients into smaller pieces using ERE’s and Lambda’s to help accomplish the complicated tasks of the various clients to use calendar create and calendar consumption persona’s for the various devices.  

In addition we did a recap this weekend of our beta release with some You Tube Video’s that can be found on the CalendarSnack.com site here.   This series is focused on how to build out your own Web Form in Word Press and insert the CalendarSnack Event code into a Calendar invitation form for self enabled invitations off any web property to amp up your attendance.  The form allows a customer to send a calendar invite directly to their calendar and we track that for each one off event for the marketeer providing rich detailed big data of the event. 

Check out the Videos here: 

Calendar Snack Videos

2018 – Update – I left this post in here.  We are now using AWS and getting ready to release the way we are doing calendar invites under our new “HeadLess Calendar” Interface.  That is using your Calender client on your Mobile Phone or LaptopWe have been working hard on trying to keep this simple. A One Click Call to Action Button.  We are still doing Call to action for Web and Email. 

Here is the workflow with our code in an Email Template for MailChimp, Constant Contact or Exact Target. 

Was it hard to do?

 No- takes about 10 minutes to generate the code for the calendar invite and test.

What do your customers get?– A one click Call to Action button to a webinar, event or promotion. You can include coupons if you want in the Calendar Invite, Address for google maps integration, web conference call information – etc, and use all the great reminders of the native Calendar specification for the Mobile phone to make sure they attend. 

What do you get?–Better signup responses because its on their calendar, better per event tracking and reporting. 

Your Call to Action – Get and account and give it a try. 

Another Example of a Direct Mail piece we received.  It has Multiple dates on the punch card that we are supposed to come in and get a free coffee.  We have missed the last 2 weeks in a row to get the FREE Coffee . It’s not on my Calendar.  If it was I would have been reminded on my mobile phone.  

Just send me the Calendar Invite with the GIF Coupon in a URL in the Calendar.  I can click through it at the counter to scan or show my free coupon for the Coffee, since I will be reminded and alarmed on that date by my Phone. 

In addition – put it on a Splash page on your website about the promotion.  I can just put my email address in the Calendar modal and get the Calendar Invite.  If I “accept” this on to my calendar, we track this on our reporting engine. 

In addition the retailer can start directing me to my local DD,  by just putting the address of the closest DD into the Targeted Calendar Invite knowing that I am a “OPT” in customer.