31Events OEM Starter Kit


At 31events.com we develop messaging technology that enables the RSVP calendar interface within email clients to track the responses of the individual event. The technology can be used for all kinds of use cases for time-based events across vertical markets.   

This gives every marketer the ability to communicate directly with a customer’s calendar. When a calendar invite is sent, it is correctly displayed in the message body to be read in the correct client format for webinars, promotions and attachments such as coupons. 




The Calendar Snack package has been designed for marketing agencies and software OEM’s that want to add value through the ability to send and track calendar invites in an easy way by integrating them into call to action campaigns with a managed service.  The web service supports calendar message building, message sending and RSVP’s return receipt reporting.

The calendar invites can be emdedded into web pages and popular email packages like Mail Chimp using the code generator. The calendar invite data is available in a reporting interface for all RSVP’s providing granular details for your marketing campaigns.

Example of the Event Summary.




The components of the messaging solution are using Amazon Web Services S3, SES, Dynamo DB, SNS and API gateway to process the calendar invites with our custom developed proprietary Lambda functions.   The solution design is “Headless”.  This means you have no Create, Read, Update, and Delete or (CRUD) for the Calendar Invites. The customer sends you an calendar invite off their native calendar client to your branded domain email address. That message is sent to us and we re – generate a packaged calendar invite complete with instructions on how to use and test the calendar event with details of the code embed for web pages and email call to action embeds.  Once that process is complete – which just takes a few seconds to complete, we sent a confirmation email to the event organizer from the Calendar Invitation with all the details.  

Example of the event confirmation email once the customer sent us a Calendar Invite below.



The calendar event payload includes Snack Summary, Invitee Details, Get Code and Send a Test that are auto generated each time by our web service by sending an email to your domain address mail box setup to process the Calendar Snacks.




We generate code for each calendar event which is packaged into the Calendar Snack payload.  

Example of the GET CODE feature for calendar invite web page embed. 



Example of the GET CODE feature for Mail Chimp embed.


Send a Test feature is included into each CalenderSnack email for a quick review.  If you don’t like it after testing the calendar invite, then you can adjust your event on your native calendar client and send another request to get a Calendar Snack.  Simple and easy for the marketeer and software OEM to integrate as a service. 
 



The entire solution delivery can be rolled out in less than 1 week under your AWS account with your branded domain. We can also manage the solution for you if you don’t have the resources. 

For details on how easy solution can be packaged see CalendarSnack.com and check out the detailed documentation here.  If you have any questions or need a quote please contact us on Drift @ 31events.com. 

Calendar Snack Documentation

CalendarSnack.com DIY Web Form Video’s Released

( Thanks Arnie for the Cool Banner – BTW ) .


We launched just a few days ago and are receiving good feedback.  We are working on the the various embedded Modals for Web page insertion to be auto generated.   We have to figure out the hard stuff first and have been busting down the Calendar Clients into smaller pieces using ERE’s and Lambda’s to help accomplish the complicated tasks of the various clients to use calendar create and calendar consumption persona’s for the various devices.  

In addition we did a recap this weekend of our beta release with some You Tube Video’s that can be found on the CalendarSnack.com site here.   This series is focused on how to build out your own Web Form in Word Press and insert the CalendarSnack Event code into a Calendar invitation form for self enabled invitations off any web property to amp up your attendance.  The form allows a customer to send a calendar invite directly to their calendar and we track that for each one off event for the marketeer providing rich detailed big data of the event. 

Check out the Videos here: 


Calendar Snack Videos

1 Click to get Calendar Invites in Constant Contact, MailChimp, Exact Target

November 26, 2016 / Arnie McKinnis  / 

2018 – Update – I left this post in here.  We are now using AWS and getting ready to release the way we are doing calendar invites under our new “HeadLess Calendar” Interface.  That is using your Calender client on your Mobile Phone or LaptopWe have been working hard on trying to keep this simple. A One Click Call to Action Button.  We are still doing Call to action for Web and Email. 

Here is the workflow with our code in an Email Template for MailChimp, Constant Contact or Exact Target. 

Was it hard to do?

 No- takes about 10 minutes to generate the code for the calendar invite and test.

What do your customers get?– A one click Call to Action button to a webinar, event or promotion. You can include coupons if you want in the Calendar Invite, Address for google maps integration, web conference call information – etc, and use all the great reminders of the native Calendar specification for the Mobile phone to make sure they attend. 

What do you get?–Better signup responses because its on their calendar, better per event tracking and reporting. 

Your Call to Action – Get and account and give it a try. 


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