CalendarSnack Updates July 2019

Welcome to this July 2019 Blog Post. Covered in the series is the Create, Send and Reporting of Calendar Invites generated for Call to Action (CTA) use in your marketing campaigns.  The Invites have generated code for embed into Email Marketing Platforms, Webforms and Landing Pages as pre built examples of our technology. We are working on a OEM edition that will be launched in 2020.  Thanks for stopping by and checking us out. Down Load the PDF here

MailChimp RSVP May 27, 2019. Memorial Day.

May 27, 2019 / Greg Hanchin  / 

Episode 1 -CalendarSnack on Iphone

About a 6 minute review of generating a calendar snack on a Iphone. I generated a calendarsnack by sending a copy of the calendar invite to This generates the notification email, that you will receive, as the event organizer.  In this email is the unique event URL, with the details of the Web and email options for promoting your event. 

Calendar Snack RSVP
Calendar Snack Main Page

This is the live web embed of the event.  We track the events in the reporting engine.

Calendar Snack RSVP tracking

We provide details on who has accepted the event onto their calendar by tracking the actual calendar receipts of the calendar clients. RSVP

We also track the method and categories of where the calendar invites come from. 

MailChimp RSVP March 30 Episode 3

Video 1 – Select your Mail Chimp template and get a Calendar Snack by creating the event on your Google or Outlook Calendar and copy us to your event. Use the “” email address in your calendar invitation. You will receive the calendarsnack email with all the instructions.
Video 2- How to set up the MailChimp template for Call to Action (CTA), by using a stock template or creating your own in the MailChimp template. How to get the RSVP Code from the CalendarSnack and Insert into the MailChimp template.
Video 3 – How to wrap up the RSVP code insert and send the MailChimp email with the CTA embed. Review of the view of the MailChimp email in the email box with the Call to action being clicked and what happens in the workflow.
Video 4 – Review of the MailChimp sent promotion and how the email flows when the CTA button is clicked in the email in the inbox. How the stock Splash page works when CTA is clicked. How the Calendar Invite is viewed in the email inbox of your customer and the setup of how Reporting Works.
Video 5 – How the data is collected and reported. How we monitor the connection between the Calendar Client and the MailChimp reporting engine. How the calendar invitee Yes, Maybe and No show up in the RSVP Interface.
Video 6 – A detailed review of Mail Chimp RSVP Reporting and campaign wrap up of the CTA to the Calendar Clients to the CalendarSnack.
Video 7 – Episode review of the March 30th content post. Create, Integrate and report on the RSVP pipeline.

How to create a MailChimpRSVP for tracking

Step 1- Create a CalendarSnack to get the MailChimpRSVP code.

Step 2 – Create the MailChimp campaign and insert the RSVP CTA Code.

Step 3 – Complete the MailChimp Campaign send and track the RSVP’s

Step – 5 – Recap of MailChimpRSVP and how all of this can be done in less than 5 minutes for any campaign. 

MailChimp RSVP

MailChimp with a CalendarSnack. What a perfect marrriage! So you’re using MailChimp and you want to invite people to an event your hosting by sending them a calender invite to track the RSVP’s.   Follow the Videos below for a detailed review of the steps.  Click here to get the PDF Screen Shots. 

Click here to get the PDF Screen Shots of the March 16 Videos.

RSVP for 5 Billion Calendar Clients

We just released 2.1 of our Big Data solution designed for digital marketing OEM’s. You can use it for free to create and promote your events by sending real calendar invites to track RSVP’s from your customer’s Google and Outlook calendar clients.

Just create a calendar invite in your Google or Outlook calendar and invite us to your event with this email address: We will send you a CalendarSnack notification email with all the information needed to get started.

In 5 seconds I created a CalendarSnack and received the Calendar Code for Web Site Embeds, MailChimp Call to Action Embed, a Calendar Landing Sign up Page and instructions on how to send direct Calendar Invites for the event using a subscribe email address. All of these sending options track Calendar Invite RSVP’s for the event in the CalendarSnack reporting engine.

If you are an OEM and purchase the service provider edition you will have the ability to view the event analytics of the all the RSVP’s for the calendar events in your domain. We can customize this for your brand with whatever domain you want to use for RSVP communications.

This is a completely headless and serverless design. All built on a AWS stack so we can get you up and running in 30 minutes in your AWS account.

There are 100’s of use cases for OEM email marketing platforms and major brands using our technology. As of this blog posting there are 5 Billion mobile phones that have a calendar application onboard. That’s a lot of opportunity to promote and track RSVP’s for your events. You can get the PDF workbook version here for offline. Click Here.

Data Analytics are collected within the domain of RSVP the service. In this example we are illustrating data.  This can be your own domain and web service if you wish for RSVP communications to your customers.
Step 1 -Develop your Calendar Invite in Google Calendar or Outlook Calendar application of your choice for desktop, mobile or web app and invite us by adding us in your calendar client for your event. 
Step 2 — You will receive a confirmation email like below when you invite us with Click on the snack link to retrieve the CalendarSnack reporting page.
Step 3- After clicking the CalendarSnack URL you will see your Calendar Snack Summary page. There are 4 primary buttons: Snack Summary, Invitee Details, Get Code, Send Invite. The Snack page lands in Snack Summary mode as seen below.
Step 4 — Click the Send Invite button for testing the calendar invitation prior to using the code generator for Web Modals in web pages or MailChimp code in a MailChimp Call to Action button in a campaign. You can place your test email address in here to see how it looks on your test account calendars. 
Step 5- Review of Send Invite function from the perspective of the calendar client. This first batch is showing Outlook compatibility for the July 7th Webinar and the ability to RSVP like a normal calendar invite. When your customer RSVP’s by selecting Yes, No or Maybe in the Calendar client interface we count that in the Calendar Snack reporting engine. You can try it with your test email address’s and see it show up in the RSVP counter.
Step 6 — Review of Send Invite test function from the perspective of the calendar client. This second batch is showing Google Calendar client compatibility for the July 7th Webinar and the ability to RSVP like a normal calendar invite. When your customer RSVP’s by selecting Yes, No or Maybe in the Calendar client interface we count that in the CalendarSnack reporting engine. You can try it with your test email address’s and see it show up in the RSVP counter.
Step 7 — Review of the CalendarSnack reporting page. You can see in this Calendar Snack, 4 people have been sent a calendar invitation and 4 people have accepted the calendar invite onto their calendar. When someone accepts the invite onto the calendar, that event will use the notifications built into the calendar client on that device.
Step 8 — This is a review of Email Box modal and Name plus Email Box modal that are prebuilt and can be used for quick embeds into any web pages by copying the code and placing into your website. When someone fills in their email address we send them the calendar invite for that event and track RSVP.
Step 9 — This is a review of Full Event modal and the Quarter Size modal that are prebuilt and can be used for quick embeds into any web pages by copying the code and placing into your website. When someone fills in their email address we send them the calendar invite for that event and track RSVP.
Step 10 — This is a review of the Email platform support of the Mail Chimp code generator for Call to Action embeds into graphics within a Mail Chimp campaign for RSVP tracking. When the Call to action button is clicked in MailChimp email, we send a calendar invite to the email address that is resident in the MailChimp template and send them to our Splash page or one that you can provide in our template.
Step 11 — This is a review of the steps for the MailChimp embed in the sample MailChimp campaign. Once you get this down a couple times it takes less than 30 seconds to get the code and paste it into the Call to Action button in your MailChimp template. When a customer clicks on the CTA, they receive a real calendar invitation that we track for RSVP and get sent to a landing page of your choice.
Step 12 — This is the overall work flow of what happens in the Mail Chimp Call to action button with the CalendarSnack solution. The same work flow applies with the generic email provider template.
Step 13 —This is a review of the generic Email code generator for Call to Action embeds into graphics within an email campaign for RSVP tracking. When the Call to action button is clicked in specific email provider setup in this template, we send a calendar invite to the email address that is resident in the email template and send them to our Splash page or one that you can provide in our template. This template is useful only if your email marketing provider supports mail merge codes and you know what they are.
Step 14— Review of the CalendarSnack landing page. We include a landing page that is a URL that you can package up and use in email signatures or in emails, for ad hoc event signups. This is one of my personal favorites. In less than 5 seconds you can have something for event registration and tracking calendar invites for your prospects or customers.
Live Landing Page can be seen here for this event. These are generated for every calendarsnack:
Step 15— Review of the Live 4 stock web embeds modals on the test site for the July 7th Webinar from 9am to 10am. Each of these modals took approximately 5 minutes to setup. The last one is the Landing Page URL that is generated for each Calendar Snack.
You can see all of these web modals live here at this URL :
Step 16 — The last item of the review is a newly introduced service we added called the direct calendar send option. It works by using a “” in the send to field of your email client. We support up to 50 email address per CSV file attached as a free service per event.
Included in the CSV file is the Header “UID” and “Email Address”, then the corresponding data for each field. See example below. We will have a security token soon for those that want to use the service in alignment of opt-in list building for event management. The token will be issued for direct calendar event sending to large email lists for event promoters.

In closing if you have any questions. We have drift bots running at and Thanks for stopping by and checking us out!

CalendarSnack Mail Chimp CTA released

We just released the Support for MailChimp Integration. You take the code from our Calendar Snack page by clicking the code button and embed that into your Call to action for one click Calendar Invite signup from your email campaign and we track that for you in the Calendar snack report.   This is designed to be free for you to use for any promotion.  1 Click Calendar Invitations in Web and Email embeds in less than 3 minutes!

#1 Reason Your Webinar Attendance Rate Misses Your Expectations

June 8, 2017 / Arnie McKinnis  / 
The industry average for webinar attendance is 40% (+/- 5%). That means for every 10 people who register, only 4 will attend.  And my personal opinion for that low number is this:
YOUR webinar is not on THEIR calendar.

Seems fairly simple to me, the primarily to get people to register (along with up to three reminders) is based upon email. A one way communication – from you to your customer.

Here’s a pretty typical email marketing campaign for webinars:

Step 1 – Initial Email

No rocket science here. Your email list is gold to your business. It is how you communicate with your customers and prospects. It is a tried and true marketing tactic, and no marketing professional in the world will tell you NOT to focus on email marketing (and I won’t either, it is the perfect communications to announce your webinar).

Step 2 – Call To Action

I have looked a hundreds (probably in the thousands) of webinar announcement emails. Every single one will have one and possibly up to three Calls to Action within them. They could be anything from standard text links, to buttons, to graphics – but they all have a CTA.  And in 99% of those cases, the CTA takes you to a registration landing page.

Step 3 – Landing Page and/or Registration Landing Page

Once someone clicks on your CTA, they are taken to your landing page.  These have become standard and provide additional details about the webinar, who will be presenting, date/time, how to attend, and in more cases than I’d like to see, a very detailed registration form (some habits die hard).

Step 4 – Registration

Here’s what I’ve noticed, the bigger the company, the more information they want during the registration process. The savviest marketers have realized (a) I already have your name and email address (b) that is how I track you in my CRM/Sales Automation and (c) email and webinars are cheap – the incremental cost for sending one more email or adding one more “seat” to my webinar is almost zero. Which means, most of smaller companies just ask for your basic information – first name, last name and email address – as a way to track against information they already know about you. 

Step 5 – Confirmation 

This is where things can start diverging. Some companies will just say “Thank You” after registration and send an email; others will forward you to a success page, with “how to attend” instructions; others just take your info and do nothing (yes it happens more often than you think). 

Step 5.a – Add or Save to Calendar

Within that conformation (either email or redirect page), there is usually some way to “Save” the webinar to the calendar. Marketers have never really questioned this activity – believing that if someone has gone through this process, they will actually spend time to “save” their event to their calendar.

Step 6 – Reminder Email(s)

It is an industry best practice to inundate anyone who registered for your event with several emails, at timed intervals – 7 days before, 3 days before, day of, within an hour of – it varies in frequency depending on the marketing process. These email reminders will either be sent to the whole list (all the people who received the initial email) or will be sent to only those who have registered.  If it is the former, there is usually another request (or instructions) on how to save this even to their calendar.

Those six steps are are how most webinars are marketed. There may be variations or other tactics used, but if you take notice of the process, you will see this repeated over and over. And you will also notice, most webinar service companies will outline this process as a “best practice” for marketing your webinar. This process, will help you get approximately 10 people to attend for every 1,000 on your mailing list.

The problem is – after all that activity, you still don’t know if it’s on their calendar.  And if it is on their calendar, what is their intent. Is your event just there, do they have it marked as accepted, declined or tentative. Did the status of that invite change between initial registration and the webinar time itself? You are operating completely blind to their “intent” – you have absolutely no idea. Which is why, you continue to send reminder email after reminder email – because you are under the false belief, that it reminding people helps drive attendance up.

And the Solution is very simple …

Send a calendar invitation on the first Click on your CTA.  Follow your tried-and-true process. Keep it alive and well and churning out emails after emails. Just make one of those emails a real, valid, properly formatted, Calendar Invitation.
I’m not going to tell you about the benefits of using the calendar as a marketing tool. Because you either already know there is something broken in the process when you’re marketing through time-based events, or you don’t. What I will tell you, is that SAVE or ADD to calendar doesn’t work, it adds multiple steps for your customers and prospects – and we already know, there is a drop-off each time we ask them to do “one more thing” – sometimes it’s just a few people, sometimes it almost all of them. Stop asking them to do that, and just send a calendar invitation.

Here’s the process …

Step 1 – create the same initial email
Step 2 – CTA is exactly the same – the link is different
Step 3 – Landing Page is exactly the same
Step 4 – Registration is exactly the same
Step 5 – Confirmation is exactly the same
Step 6 – Go ahead and send reminder emails (it’s up to you)

There are few additional activities for you, but instead of “not knowing” if it’s on the calendar, you’ll know. Because you send a calendar invitation to them. And you’ll also know …
1. Who is physically taken action with that calendar invitation, and what action they have taken
2. Who has updated their “intent” for the calendar invitation
3. What action they took, and evaluate attendance

You can do that today, along with being a bit creative with how to interact with those people most likely to attend your webinar.  You will either decide to try something new, or continue down the path of tried and true.  Hell, if you’ve done more than 10 webinars, you already know your own numbers. Maybe you don’t need more people attending your webinars, or don’t care if anyone puts it on their calendars.  For those that believe testing something new is worth a little bit of effort, then just head over to, add your next webinar, add your landing page link, get the “Link Code” for your email service provider, and see what happens.

Then let me know, I’m pretty easy to reach, would love to hear what happened.  Because my assumption is, it will increase your attendance percentage (it’s help other marketers, including myself).  But I could be completely wrong.