There are billions spend on tradeshows each year. In fact, for many companies, it is their single largest marketing budget item. Once take booth costs, exhibit costs, travel costs and people costs into the equation …. you need to get people into the booth or it’s all money just down the drain. Use 31Events to help drive people to your booth, get event special times in their calendar, and of course, they get those reminders.
A friend of ours is the GM for Modern Postcard in San Diego. We talked to him recently and he brought up a good point — Millions of dollars of spent in printing & direct mail every year. His company is always trying to combine the real world of printed direct mail and the virtual world of automated marketing. Well, here’s our shot over his bough – adding a QR code, backed with an online calendar invite.
Investor Relations departments are always busy. It’s not just quarterly reports and analyst briefings — it also includes all those executive meeting, coordination with marketing and public relations, and just generally keeping the investment community excited about the stock. Why not take something off your plate, and send calendar invitations for your events.
Coffee is the lifeblood of my workday. Without it, I would never be able to get anything done (let alone wake up). Well, send your customers reminders AND digital coupons in a calendar invitation. One click, and it’s on their calendar – all they needed to do was put in an email address – how easy is that?
Even in the world of Youtube, spotify and digital downloads – for a band to be successful, they have to travel, put on concerts and sell tickets. That means, one time localized events. Sure, you could ask someone to “sync” ALL to your calendar, but that means clutter and who needs that? Why not just set up each event, and your fans can get it right on their calendar.
Your CTA (Call-to-Action) button is important, in fact, there over 18M search results if you search “Call to Action Marketing Buttons” on Google. Why are we so obsessed with CTA? Because our “response” rates are so low, a dismal 2.5% on average, that it’s important to catch someone’s attention. Here’s a really cool example of a flip button, click it, and you get a Calendar opt-in popup. Oh, and the graphic, is embedded from Canva – how cool is that?