Your CTA (Call-to-Action) button is important, in fact, there over 18M search results if you search “Call to Action Marketing Buttons” on Google. Why are we so obsessed with CTA? Because our “response” rates are so low, a dismal 2.5% on average, that it’s important to catch someone’s attention. Here’s a really cool example of a flip button, click it, and you get a Calendar opt-in popup. Oh, and the graphic, is embedded from Canva – how cool is that?