Another Example of a Direct Mail piece we received. It has Multiple dates on the punch card that we are supposed to come in and get a free coffee. We have missed the last 2 weeks in a row to get the FREE Coffee . It’s not on my Calendar. If it was I would have been reminded on my mobile phone.
Just send me the Calendar Invite with the GIF Coupon in a URL in the Calendar. I can click through it at the counter to scan or show my free coupon for the Coffee, since I will be reminded and alarmed on that date by my Phone.
In addition – put it on a Splash page on your website about the promotion. I can just put my email address in the Calendar modal and get the Calendar Invite. If I “accept” this on to my calendar, we track this on our reporting engine.
In addition the retailer can start directing me to my local DD, by just putting the address of the closest
DD into the Targeted Calendar Invite knowing that I am a “OPT” in customer.