Email Invites: It’s all in the timing

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October 9, 2016

https://calendarsnack.comIt’s all about timing. Chances are you’ve heard this phrase before, but how often do you use it to your advantage? Let’s take a look at how you can nail your timing when it comes to getting in front of your customers.

If you’re trying to get your customers or potential customers to attend an event, you can do all the right things to get them there, but it comes all down to that calendar reminder. Many people in the corporate world live and die by their calendar. You could look at your schedule 10 times a day, but the reality is you get absorbed into whatever it is you’re doing and you need that trigger to snap you out of it and send you along to the next event.

A well-timed notification can make or break your event. That is, if you can get on your customer’s calendar in the first place. It all starts with the email invite, subject to father time as well.

According to, 44% of B2B businesses say sending emails on Tuesday results in better open rates and 53% have had the most success sending emails between 8 am and 12 pm. 53% say Friday is the worst day for email open rates.

This tells us that sending early in the week and earlier in the day should yield better results, proving that the early bird really does get the worm.

Once you’ve gotten your customers to open your email and add your event to their calendar, you need to think about the timing of your reminder email. While you may be temped to send out multiple reminders, keep in mind that too many will make you seem desperate and needy.

Stick to one a few days before and then allow your calendar invite to do it’s job with the preset reminder time, typically anywhere from one hour to 15 minutes prior to the event.

By putting a little thought into the timing of your event and reminder emails, you can boost event attendance and gain new customers in the process.

If you’re looking for ways to streamline your event marketing, Give it a try at  

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