Is it on the Calendar?

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December 27, 2016
The number one excuse for missing anything in business is “it wasn’t on the calendar”. That’s true if it’s an internal meeting of your team or a webinar held for your prospects.

The calendar has become an important tool in managing our time, both personally and professionally.  It’s on every computer, every phone and included in every productivity application ever created.  

Companies such as Franklin Covey have made hundreds of millions of dollars helping us manage our calendars.  A quick search on Google for the term “productivity calendar planners” will produce over 30 million results. We crave a better way to manage our time, to be more productive, and get better results. And in most cases, we come back to the calendar to help us do just that.

My question is, if we know that in managing our own lives, why do we believe anyone else is different? If we manage manage our time through our calendar, isn’t it a logical conclusion to believe our prospects and customers do the same thing? Aren’t their lives just as busy as ours, with dozens of tasks to be completed today, and hundreds during a month?

If the answer to that question is ‘yes’, they why not leverage the calendar (which we all know is being used by them) and get our marketing activities right to the calendar.  A calendar “event” sent to them is the same as that meeting request you sent to your team this morning.  It gets on their calendar, and they can make plans accordingly.

We wrote a Ideabook to help start your idea engine.  It’s really just a matter of thinking a bit differently about how you communicate and how you ask for someone’s time.  We take that very seriously, we don’t believe in calendar spam any more than we believe in email spam.  But we do believe, that even if someone has great intentions to attend your “event”, if it’s not on their calendar, there is a higher possibility of them not attending (as evidenced by webinar attendance rates of 40%).

So, download the Ideabook, flip through the ideas we’ve presented, and see if one or two might spark a thought on how to improve a marketing activity.  Right now, it will only cost a few minutes of your time, but we believe, in the end there are major benefits of using the calendar in our marketing activities.

Also published on Medium.

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