Email (marketing or otherwise) is the lifeblood of communications in our modern world. MailChimp is one of the leading B2B email service providers on the market today, sending a staggering 2 billion emails per day. The following guide will get you up and going using 31Events and MailChimp – allowing you to add a Calendar Invitation Call To Action to your MailChimp lists.
So if you think about the shear amount of “ADD to CALENDAR” for ICS downloads that are used for WEBINARS daily its staggering. Its also very inefficient. They get lost and they often don’t work. We send a DIRECT Calendar INVITE to your customers EMAIL address inside your Mail Chimp Template. Your customer receives a “correctly crafted” calendar invite like a good old fashion Google or Outlook Corporate invitation to a meeting. Its simple and you can insert a COUPON as a URL inside the Calendar invitation to promote attendance. The key is that the Calendar invite goes straight to their Mobile Calendar. Since they are responding to the “Click here to get the Calendar Invitation” CTA button – they will have a higher chance of showing up to your event. In addition you will be able to track all customer Calendar Invite “ACCEPTS” from the Calendar clients – just like a corporate marketing event in your own 31 events reporting interface. If you change anything in the invite after its sent – you do not need to send another EMAIL, since its a correctly crafted Calendar invite – and the customers Calendar Client receives an update directly to their Mobile Calendar from our API.
If your using Mail Chimp, give us a try. When you create your EVENT, you can use our CODE Generator to get the Code to insert into your Mail Chimp Template. Its easy and it takes about 15 minutes. In addition you will get rich detailed information in our reporting engine as seen below. We guarantee you will get better turn outs to your events since the Calendar Invite splits and goes DIRECTLY to your customers Calendar CLIENT. Regardless if they ACCEPT the event or not onto their Calendar – the INVITE will show up for the CORRECT TIME and DATE. This will INCREASE your chances of your customer showing up to your event.. If they ACCPET the EVENT onto their Calendar – we track this in our reporting engine , just like a corporate calendaring server and they will receive all the reminders that are built into their calendaring clients.
See this short 3 minute Video on how to Insert the Code into your Mail Chimp Template using the 31events code generator for MailChimp Call to Action buttons:
If you’d like some ideas or inspiration check out our examples pages – they are fully designed landing pages or webpages – all designed within WordPress with the specific goal of getting an event on the calendar.
Or, enter you email address below to get the Marketing Ideabook (and see 31Events in action too).