A long, long time ago, I sent my 1st Calendar invite. Probaly some 15 Years ago, when I worked at Netscape. In those days it was a new, exciting and “my secret weapon” to meet with a customer or prospect. It was the beginning of corporate scheduling of people, time and resources. Or I would argue the birth of “Calendar Marketing”.
Today, in the digital world, the Ical invite is just part of the modern B to B world we live in. If you want to get on somebody’s calendar, you send an invite. If they accept, you will call them at that time, or meet them @ the Restaurant. Etc.
We see it on the iPad, the phone and the desktop — someday’s I get an alarm at the same time on all 3 devices!
It really works and I would be lost without having my Calendar.
So, I built a software tool called 31events.com about three years ago. I said, I love this calendering so much, I need to build something I can use in my day to day, to help enhance my chances of people showing up to my events on the web or in person, – seminars . But more than that , I thought — why can’t we use this same approach to consumer B to C emails , or B to B web marketing ?
We can generate codes to embed into your website for a Calendar Modal, or email template. In the email template, you can use the email to generate a “Click Here” now, and we “hook” the email address to the Calendar invite and send to them a Calendar invitation that you can track- Accepts or Denys. In addition we can add Coupons and Tickets as URL’s into the Calendar invite. Of course it has a Rest Api as well. I think my Samsung Refrigerator has a Rest API ? — LOL.
We define this category as “Calendar Marketing”. The ability to track and share Calendar invites for any type of events where you would like to gather and use all the great reminders that are built into the Calendaring specification. They include notifications, driving directions, reminders — etc , all built into the Ical specification.
They also look great on the Apple and Android watches.
Long live the Calendar!